Microsoft Advertising provides comprehensive solutions for reaching audiences across the entire marketing funnel.

In the fiercely competitive realm of advertising, tapping into passionate audiences during sports events offers a distinctive and profitable opportunity for brands. With 31% of the US population regularly consuming digital live sports content each month, and similar trends in the UK, advertisers aim to make a lasting impact on fans throughout the year, beyond just major events like the Super Bowl.

Facing the complexities of allocating advertising budgets, collaborating on sports sponsorships, and crafting a unified media strategy, Microsoft Advertising suggests a harmonious solution. 

Full Funnel Media Solutions

With 77% of American viewers engaging online concurrently with TV watching, this platform provides a seamless opportunity for targeted advertising across diverse channels, encompassing Connected TV and Paid Search, all within a unified ecosystem.

Brands across different sectors have a strategic window to capitalize on, including the MVPs (prominent sports-related brands), the Veterans (brands with sports sponsorships spanning multiple industries), and the Newcomers (brands new to sports marketing).

An illustrative success tale features a consumer-packaged goods brand that experienced substantial boosts in website and retailer page visits following its association with a major sports event.

Audience Segmenting For Specific Fan Types

A critical aspect lies in comprehending the audience. Demographics such as Enthusiasts, Tailgaters, Game Hosts, and even the Forced Fan embody the diverse spectrum of sports audiences.

Utilizing Microsoft Advertising provides advertisers with an effective means to engage these segments, whether through Genre targeting on MSN Sports, in-market audiences for sports gear, or context-driven display ads.

Encouraging the integration and intelligent repurposing of existing content designed for other platforms ensures a smooth transition onto the Microsoft Advertising Platform. Additionally, transparent reporting and support from Microsoft's team contribute to streamlining campaign optimization.